Each year, up to 100 million sharks are needlessly killed. Sharks are caught illegally, their fins are cut off and then thrown back into the ocean. Though many countries have placed bans on shark finning, there are still countries where it is legal.

In celebration of World Oceans Day (June 8), LUSH recently re-released their limited edition Shark Fin Soap.
100% of the sales of the soap will be donated to supporting the completion of Rob Stewart’s newest documentary SHARKWATER: EXTINCTION.

Rob Stewart was a brilliant Canadian conservationist and award-winning documentary filmmaker. He dedicated his life to raising awareness/educating humans on conserving our oceans and planet. He was in the process of filming his latest documentary when a tragic diving accident took his life. To honour Rob Stewart’s life and work, all the money raised from the sales of ‘Shark Fin Soap’ will be used to continue Rob’s legacy.

I am so incredibly happy that LUSH released this soap in honour of Rob Stewart. I have been a fan and followed Rob Stewart’s work for years. His documentaries and book really made me take notice of so many important issues that are happening on our planet. Stewart’s documentary, ‘Sharkwater‘ was so eye-opening and powerful that it actually ignited shark fin bans worldwide. Absolutely incredible. I highly recommend watching Rob Stewart’s documentaries if you haven’t already.


Shark Fin Soap is made with natural ingredients including seaweed, sea salt and zesty lime oil, (smells SO good!). All LUSH products are never tested on animals, cruelty-free, handmade and 100% vegan. This is a limited edition release so once the stores run out of stock, it will be gone. There weren’t too many left at our local store and I read online that some stores have already sold out! Don’t hesitate if you want to pick one up.

The Shark Fin Soap is actually made up of the same ingredients as LUSH’s popular, ‘Sea Vegetable‘ soap. They are the exact same – the only difference is the cute recyclable paper fin. So if you fall in love with the limited edition Shark Fin Soap, you can still buy ‘Sea Vegetable’ all year round.

Shark Fin Soap retails for $5.95 each. Instead of picking up your daily caffeine fix, we encourage you to drop by LUSH, purchase a Shark Fin Soap and help support a worthy cause!

Natasha & Laura xo
(written by Natasha)